January 29, 2018
Teufelberger and Redaelli join their brands after the merger
The two historic companies of the ropes business, following the merger completed in the past few months for the steel wire ropes sector, will now be present on the market with the commercial brand “Teufelberger-Redaelli”.
Teufelberger and Redaelli proudly announce the merger of their brands for the wire rope business. The newly created brand “Teufelberger-Redealli” is following the positive trend of the integration, conceived to create a pole of excellence in the design and production of high-performance steel wire ropes thanks to a perfectly complementary product portfolio.
At a visual level, the new brand Teufelberger-Redaelli is a natural evolution of the path that started last January with the announcement of the acquisition and continued with the closing in April. This design will allow the two brands to keep their distinctive signs unaltered, as well as to unite the values of the two brands in order to give to the market greater and immediate evidence of the size and the value of the wire rope group. But even more importantly, customers will still be able to immediately recognize the brand which they trusted for decades.
At the same time, as Teufelberger-Redaelli strengthens its appearance internationally, on the domestic market, TECI, the Redaelli division, that markets steel wire ropes on the Italian market, widens its products portfolio with the distribution in Italy of Teufelberger ropes and personal protection systems. Redaelli established itself very well in the segment of tenso structures, but is has not been served by TEUFELBERGER. Therefor we will continue to work with the brand name Redaelli in that specific market.
Teufelberger-Redaelli which together account for over 400 years of expertise, offers an exceptional range of highly developed special steel wire ropes. The extended product portfolio can satisfy a wide range of applications for offshore and onshore oil & gas activities, for passenger and material transport, mining, industrial lifting in construction and harbors, personal protection as well as for development and production of innovative systems for lifting.
Teufelberger-Redaelli is a global leading brand specialized in the development, design, manufacture and distribution of high performance steel wire ropes with locations in Austria, Italy and China. Teufelberger-Redaelli is part of TEUFELBERGER group, an internationally successful family enterprise focusing not only on wire rope, but also develops and manufactures fiber rope and strapping in Austria, Czech Republic, USA, Thailand and Sweden. In 2016, TEUFELBERGER group – together with Redaelli - generated 240 Mio. Euro sales, 90 % are generated abroad with a workforce of 1300 members worldwide.